Customer Service

I've talked before about customer service. It is, to me, the most important part of any business. There are so many companies out there that do exactly the same thing that you do, and you're probably not THE BEST in the market at what you do, so why should someone bring their business to you? If you give your clients excellent customer service, along with the best product or service possible, then you have a chance at retaining that client for repeat business. Here are some thoughts on how to do that:

Seven Ways to Attract and Keep Clients With You

1) Personalize your service and be focused while interacting with the client. Know your clients' birthday, important events, remember last personal topics raised, concerns and problems conquered.

2) Take time to listen to your client; listen carefully - do not let your mind wander during the listening process. Take time to find out the real motives and emotions, perceived and real problems.

3) Be unique, provide advice as a professional to a professional even if the person opposite you does not appear to be a professional at all. Such advice is always taken more to heart and will sow the seeds for your success.

4) The secret of keeping clients is to show interest by frequent follow up. Show that you care and that their success is your success.

5) Always establish and keep deadlines. Do not promise what you cannot keep. If you are unable to keep your promise, call and explain how and why circumstances have changed, explain your new approach and re-establish the new deadlines.

6) Do not keep your clients in the dark. Inform them on the status and let them partake in the progress of their business from your own angle. Be an integral part of their business life.

7) Don't argue, but persuade by showing examples of successful approaches to obstacles. Don't preach, but explain why you advise to go about their affairs in a particular way.

If you practice these techniques, then you have an excellent chance at keeping your clients happy and getting not only return work but referrals as well.

Take care all and have a great weekend.