Wednesday, August 20, 2008

Work Place Initiative -- A New Organization

Has your business survived the start-up phase? Are you ready to move to the next level? Are you ready to work smarter – not harder – to grow your business? And do you want the support and guidance of people in the same boat as you?

The purpose and mission of the Initiative is to provide effective business growth strategies to small and medium sized businesses through networking, educational forums and peer support. The focus is on owners and managers of businesses that have been in business for more than one year and have reached a level of growth where they need help getting to the next level.

One aspect of the Initiative, Insight, is an Advisory Board -- a group of professionals whose knowledge, skills and/or influence offer input and advice pertaining to a specific goal or objective.

Through the sharing of thoughts and goals with a small group of respected advisors, businesses involved in Insight learn how to put first things first, optimize their capability and widen their circle of influence. They find win/win situations while developing an abundance mentality.

The other part of the Initiative is monthly networking and educational forums where experts in their field present information on topics of interest to small business owners and managers. Areas such as health insurance, marketing, management and more are all envisioned to be on the agenda in the coming months.

MEMBERSHIP INCLUDES:

Membership Costs:
Annual -- $75.00

Roundtable Discussions (Insight):

Groups of no more than 6 members gather on a weekly basis to discuss issues of concern to themselves and other members of the group.

Shared Office Space:

Use of The Work Place conference room and computer/printer/Internet access (no rental on room; reduced charges on equipment)

Monthly Networking Meetings:

Provide a business networking environment where members and non-members can meet and greet each other (non-members pay entrance fees).

Access to Member Forums, Blogs and Articles

Tuesday, August 5, 2008

ARGGGGGG ---

We’ve all been there. Life happens. Things go wrong. But how do we deal with them when they do? A perfect example is my day today. I have a client in Washington, DC (lawyers for that matter) that send me audio files of interviews to transcribe for their monthly magazine – a magazine that goes to thousands of readers around the world. They are never proactive; always waiting until the last minute to get me the file before the deadline. This month, their regular audio/visual tech was out of town doing work for another of his clients and he sent in the “back-up team”. This guy, needless to say, did not know what he was doing, and the production of the file to send me got messed up. Instead of a 40 minute interview, I only got 9 minutes. They tried for three days to get me the right file but it never seemed to get here. Finally, she overnighted me what should have been a CD but when it got here it was a tape. OH NO!!!! I haven’t used tape transcription equipment in two years. And all my gear was packed away in my storage shed.

Off I went to dig through boxes to find my equipment (the tape was supposed to be transcribed and back to DC by tonight). When I finally found it and got it back to my office – guess what! It didn’t work. Something that had worked fine when packed away was not working now. What was I to do? Afterall, it wasn’t my fault that something I should have had to do a week ago was just now getting to me! It was, by all means, the fault of the audio/visual company and the lawyers – right? Well, yes it was but that’s not the right answer. When something goes wrong, and it will, we as business owners need to stand up and take responsibility. Do what we can to make things right, or we’re liable to lose our customers – whether it was our fault or not.

We’re trying to build relationships here with our customers, aren’t we? How do we feel when we buy something and it comes broken? Or we need our phones or our televisions repaired and have to wait a week to get service? We get angry right? And when the person on the other end of the phone says, I’m sorry but we’re really busy right now, that doesn’t help much does it? We don’t want our customers feeling that way about us, that’s for sure.

What we do know is that when you quickly and professionally handle the problem, the customer loyalty will actually improve. First of all, say you’re sorry. Give a sincere apology, immediately, and then work to fix the problem as quickly as you can. Listen to the customer’s concerns and keep them posted as to the progress on the problem’s fix. All of this shows the customer that you really do care about their business and are doing whatever it takes to make it right.

For me, I called my customer. I told her that the tape had arrived but that my old equipment which I don’t use any more was not working. So, knowing that she was under a deadline, I tried to find some way to fix the equipment – no luck. I then ran down to the local discount store and bought a small digital transcriber. I’m in the process of taping the interview onto the small piece of equipment so that I can then download it onto my computer and use my state-of-the-art equipment that we normally use for these projects. She gets her job completed (a little late but still relatively on time) and I get a happy customer who knows that I went the extra mile to help her. You can be this type of business as well.

What are the Real Costs of Virtual Services?

There’s a new kid in town these days – or at least one that’s been away for awhile. When The Work Place first opened, we were considered a Secretarial Support Service. That pretty much says it all, doesn’t it. We do secretarial work for other businesses. Now, we’re called Virtual Assistants (VA). Does that mean that we’re a temp agency? Nope. We do the work in our offices, which frees you – the small business owner – to do the work that you need to do to generate income and to grow your business. The administrative (things like answering emails, calendar scheduling, sending out invoices, writing marketing materials, mailing those materials, updating the customer database, etc.) gets handled efficiently and effectively without you having to worry about how you’re going to get it all done.

Sounds good doesn’t it. Kind of like a genie in a bottle. Just rub it and out we pop; your wish is our command. Hiring a VA has many advantages, particularly for a small business or an individual who is self-employed. Unfortunately, many would-be clients tend to shy away from such services because they don’t understand how they work and don’t understand the pricing value of such a partnership. For example, the VA does the work in his or her own office: not in the employer’s office. Questions like how can I control the work flow? Am I paying for them to sit around, do other people’s work, and take naps? come to the fore. The answer is NO.

First of all, a VA is a business owner, just like you. Their business will not be a success unless your business is a success. They want the same things that you do – for their company to grow and prosper. Thus, they put their whole effort into making your work as accurate and complete as possible. Oftentimes they will be able to even take over some of the more “thinking type” projects that tie you down – once they get to know you and have worked with you regularly.

And because you only pay them for the time that they are doing YOUR work, you save money. You’re not paying benefits, taxes and other compensation. You’re not paying for sick leave, vacation time, breaks and equipment. That is all the responsibility of the VA and frees you from those costs. Think about if for a minute. Say you’re a plumber. How much is your time worth. Do you charge $50, $75, $120 an hour? And when you’re spending time doing that admin work, how much potential income are you losing? Two hours of designing a newsletter (while an important marketing tool) costs you $240 (if you bill out at $120 an hour). Yet, if you were out there fixing a backed up kitchen sink, you could be earning $240. You’ve actually just lost $480. Now, if you had a VA doing that newsletter for you, it might cost you $50. You gain the $240 because you’re out there fixing that sink. And you might gain some new customers who read your newsletter and get a better understanding of what’s involved in remodeling their bathroom (an article you wrote for the newsletter). What’s the value of that?

A VA can be surprisingly affordable when you calculate how much more billable work you can accomplish when you’re not trying to do it all yourself. Give us a call at 269-503-7350 if you’d like more information on how The Work Place can help you free up your time, and add money to your bottom line.

Out to Lunch

We’re well into the summer months now, with the 4th of July behind us. I don’t know about you but with the sunshine we’ve had lately and the sounds of kids playing in pools and riding their bikes up and down the street, I’m not all that motivated to sit there at my desk typing away. Yet, the work continues, and if I want to make my clients happy (as well as my tummy), I have to put my nose to the grindstone, and my fingers to the keys of my computer.

Summer is generally the time for vacations and a more leisurely lifestyle – we need it after working hard all those dreary months of winter. Yet, we need to keep in mind (at least from a marketing standpoint) that we have to continue to focus on our efforts to do the work and to keep the work coming in our front doors. For the small and homebased businesses especially, it’s really tempting to say, “I think I’ll take the day off today. It’s just too pretty outside to be working.” But, what if your customers are trying to get you? Do they get a voice mail message? A ringing phone that never picks up? Or a darkened door with a closed sign hanging out front? What do you think that customer is going to do then? If they are very loyal they will probably keep trying until they finally reach you – the next day of so. But, if they are like the vast majority of people, they want their work done and they will head straight for the closest competitor.

What then are your choices? Do you have to stay there working away? Can you not ever take a day of vacation? Sure, but there are some simple actions you can take to ensure that the customer will get their needs taken care of quickly and efficiently even while you’re gone. At the very least, if you have walk in traffic, put out a sign that says that you are closed for the day but will reopen the next at a certain time. If your business lends itself to the humorous, put out a “gone fishing” note or something similar. It will give them a chuckle and they will not feel so frustrated by your absence. They may even wish they were out there on the water with you.

There are also some really good alternatives to voice mail. One for instance, is that for relatively little a month, you can have a live answering service that takes care of your customers as if they were their own. In the article What are the real costs of Virtual Services? later in this newsletter, we’ll see how bringing on someone to answer phones (virtually) and do other work for you will actually save you money. By having someone who sounds like they are part of your business taking messages, you get the calls answered (THE NUMBER ONE BENEFIT) as well as someone who can reach you in an emergency, get accurate information and give out details to someone – perhaps somebody new who is looking to hire your company.

The bottom line is that as small businesses ourselves, we know how important it is to be available to our customers when they need us; yet it is a thin line we must walk in order to have time for ourselves as well. By maintaining some elementary precautions such as these above, we are able to show our clients that we are there for them, and that we will be able to do our best because we’ve had some time to rejuvenate ourselves as well.

Have a great summer and enjoy some time with family and friends!

Wednesday, January 2, 2008

Help!!!! Resolutions 2008

The days of 2007 have come to an end — if yours were like mine, the time has flown by and you wonder what happened to the spring, then the summer, and finally fall. Snow is on the ground and the Christmas holidays have come and gone. That, of course, means that it is now time to look ahead to the shiny bright new year where the cycle starts all over again.

For entrepreneurs and small business people that can be a scary thought. “How am I going to get it all done?” you may think. “I want to spend time with my family and friends, but I want to have money to pay my bills and do the things I enjoy doing. And of course that means I have to work.” A few years ago, people were talking about 4 day work weeks and having time for travel and time for relaxation. Now, it seems that we’re working well into the night and through the weekends just to start all over again the next week. There is too much work, not enough time and far too much stress. It all is never ending.

With the coming of the new year, tradition often has us thinking about setting new goals and objectives. We make our New Year’s Resolutions to go on a diet, stop smoking, get more organized, and on and on. For the business person who is the “chief cook and bottle washer” for their company, such resolutions probably contain thoughts like those above with getting more organized being at the top. But how do we do that? We’re faced with streams of e-mails, phones ringing off the hook and paperwork flowing non-stop, not to mention back-to-back meetings. Productivity goes out the window as we sit there and worry about how to get it all done.

But there are ways of helping yourself through this dilemma. And with the new year just around the corner, now’s a great time to put this plan into action. Start by sitting down and setting some goals for yourself. Make it something that you really want to accomplish because the motivation will help see you through. It is much easier to do something when motivated to do it, than when you’re not. Next, create some activity logs and for a week or so, write down exactly what you do and when you do it. How long does it take to complete? What else could you have been doing when you were trying to accomplish this task? Is it an important task that ONLY you can do, or could you delegate it to someone else? When you really take a look at how you spend your time, you can see what you do with your day. Then, once you know how you spend your time, you can create prioritized to-do lists and schedule when and how to complete those tasks.

Finally you need to remember that something like this does not become habit overnight. You must work with these time management tools for at least 30 days for them to set in as regular parts of your work life. But once you start, you won’t regret it. You will find that you have more time for your personal life, while your business life becomes more effective, efficient and productive.

I wish you a happy new year and a busy, successful 2008.

— Nancy Sherman, The Work Place
Business Consultant

Tuesday, December 18, 2007

Hidden Opportunities

This came as a repost from a friend on Myspace and there was no one's name attached to give authorship to. However, I think what it says is worth reading and taking away ideas from.... Enjoy.

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I cringe when I hear people complain about limited opportunities in business. Opportunities in business and life are plenty when your awareness is high and you're looking in the right places.

Where are you looking?
How do you find hidden opportunities?

Why is it some people seem to uncover the best opportunities and other never do? Answer. Because the ones who do understand if it appears on the surface to be a great opportunity, it's probably not. The best opportunities are the ones that are there the entire time, but not everyone sees them.

Have you ever said I wish I had thought of that idea? The website YouTube came about as a result of wanting to satisfy a need. And it sold for hundreds of millions of dollars. How did the creators see that opportunity? If you think they're just "lucky," you're wrong. There's a discipline associated with finding the best opportunities. You need to understand how to discover the unknown and be ready to do the hard work to make it a success.

Here are a couple of strategies to help you find hidden opportunities:

Having keen awareness. Without looking away from your computer, name five things that are green where you're sitting. Now, take a quick look around. Chances are you'll find several items that were there the entire time, but you weren't looking for them. Opportunities are no different. If you're not looking, you'll never find them. When you meet people, think about how you can help them. Discover ways to refer business to them. Introduce them to someone you know that can help them in some way. The lesson is simple. When your awareness is about finding ways to help others, opportunities show up. YouTube was created so people could share their home videos in an easy manner. The result was a $1.6 billion sale. They couldn't share their own videos online the way they wanted to and assumed others felt the same way. This awareness of a need uncovered an opportunity that turned into real money. The best part is, they weren't looking to be bought out; they were helping fill a gap on the Internet and the sale was the bonus for uncovering an opportunity that hadn't yet been discovered.

Being ready to take action. When you uncover an opportunity you must do something about it. If not, it's a wasted chance. It's like knowing the winning lottery numbers, but being too busy to buy the ticket. An opportunity without action is nothing. When you find a hidden opportunity, will you be prepared to do something with it? You have to believe you can achieve and be willing and ready to take the right actions to make the opportunity a reality. Sometimes people are given a chance to make something happen and do nothing with it. They blow it because they believe "showing up" is good enough. Take each opportunity you are given as the "chance of a lifetime." When you do, you will find your level of intensity will go up ten fold. That intensity will transfer into passion. And that passion will turn into success.

Life is full of opportunities if you're willing take a closer look. Being aware is the first step to unlock those potentials. Everywhere you go you'll find potential customers, life-changing relationships, and opportunities waiting to be found. They could be right in front of you, but if you're not looking they don't exist. Don't worry about how crazy an opportunity may look. If you had been approached to invest your time and money into YouTube before it launched, would you have? Don't waste your time thinking about all of the opportunities you lost or missed. Instead, start focusing on all of the hidden opportunities around you right now. You can have everything you want and everything you deserve if you're willing and eager to find hidden opportunities

Tuesday, November 13, 2007

A VA What?

Thanks to VANA (Virtual Assistant's Networking Association) for their input on this. I had posted something earlier giving full credit to the author but I guess they didn't like their information shown and demanded I take it down. VANA on the other hand has graciously stated that as long as a person gives them credit they are happy to share. So here goes .... What is a VA (Virtual Assistant) and why do you need one?

Top 10 Things A Virtual Assistant (VA) Can Do For Your Business
By VANA member Diana Ennen

Have you ever wondered, “What exactly is that Virtual Assistant that you keep hearing so much about?” The answer is simple. A Virtual Assistant, or VA, is an administrative professional who provides immediate professional support, services, and skills to busy entrepreneurs and business managers via the Internet.

But “What can a Virtual Assistant do for me?” is a little more complicated. The ways in which a VA can help you and your business are as unique and diverse as the individual VAs are themselves. To help narrow down the possibilities, the Virtual Assistants at the Virtual Assistant Networking Association (VANA) forum, ttp://www.VAnetworking.com were asked to list the top 10 things they could do for their clients.

This is what they said. A VA can assist you with marketing support, increasing your clientele and freeing up valuable time to service your customers. They also can handle all your marketing and publicity helping you to spread the word about your product or services. Many Virtual Assistants specialize in web design and search engine optimization. Once you work with a VA, they know your business inside and out, who better to help you prepare your website. A Virtual Assistant can make your next presentation shine by giving it that polished professional presentation which is sure to capture your audience and promote all your products and services. A Virtual Assistant can be instrumental in proofing, editing, and typing all your correspondence, pleadings, manuscripts, etc., thus allowing a more professional edge to all your business communications. A Virtual Assistant can take over all your bookkeeping, bills and accounts payable. Let them worry about payroll so you can worry about the important tasks of running your business.

A Virtual Assistant can plan your next company event or outing providing for an enjoyable and memorable time for all. Think how much more enjoyable it can be when the burden of planning is removed. Because VAs work on an “as needed basis” and only when you have work, hiring a VA can save you money. Clients only pay for the work done, and don’t have to pay for benefits, equipment, or supplies. What a cost savings that can be.

A VA can save you space because s/he works from his/her office as an independent contractor. Hiring a VA can save you time because you will not have to spend time hiring an employee or temporary help, as well as training the new staff. A Virtual Assistant can schedule your appointments, manage your calendar, organize your desk, and make running a business that much smoother.

Tawnya Sutherland is the founder of The Virtual Assistant Networking Association Forum (VANA), the largest member based Virtual Assistant global networking community for aspiring and successful Virtual Assistants online. She states, “By bringing “the best of the best” of Virtual Assistants to the VANA Community, we make it easy for clients to partner with successful VAs.”

Stop by Virtual Assistant Networking Assocation (VANA) today and find that VA you’ve been looking for. They are waiting, ready to assist you with all your business needs.

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*Source: Virtual Assistant Networking Association (VANA)
The ever popular, friendly, informative, educational & resourceful network for successful and aspiring "IN THE KNOW" Virtual Assistants and Achievers globally that everyone online is talking about.