Showing posts with label business. Show all posts
Showing posts with label business. Show all posts
Wednesday, November 5, 2008
Want some tips for starting a small business?
I am really excited -- my new booklet is hot off the presses. I've put to paper some of the basics on how to (and how NOT to) start a small business. There are links to great small biz websites and some info that every new business person needs to know. If you're interested in learning more, send me an email and I'll be happy to talk to you about the book.
Tuesday, September 23, 2008
Cleaning House
There are two times a year when I get very productive – bustling around making my “nest” (or office as most people call them) all neat and clean: fall and spring. Since our neighborhood kids are now back in school, it’s officially fall at The Work Place, and time for me to start knuckling down, getting back to work.
If you’re like me, you’ve spent time over the summer months, relaxing a bit – maybe taking time off from work to enjoy being with the family or just slowing the pace down a bit. But now that there’s a briskness to the air in the mornings, I know I need to get my mind and body remotivated and ready to start marketing my services.
But how do you even begin to start? I want people to call my phone and tell me they’ve got work for me. But how do I get them to do that? But what is marketing anyway? Is it your business card? Your logo? An ad in the newspaper? It’s all those things. Marketing is whatever you do that convinces someone to buy what you’re selling. That includes things like the look of your store, or office; the way you dress when you’re working (image); your business card; your ads; your logo – anything that tells the potential customer that what you have is what they want. Marketing includes PR and sales as well. It’s a big pot isn’t it?
Make sense? Sure it does. Think about how you buy things. For instance, you want to buy some groceries. You go into a grocery store and it’s really old and dirty. There’s broken glass lying on the floor and food that’s rotted. Bugs are flying around it and a bad smell is floating in the air. Are you going to buy the groceries you came in for? I sure wouldn’t. I’d get out of there as fast as I could. Wouldn’t you? They’re not doing a very good job of marketing are they? Now, you go into a grocery store that is shiny and new. The smells are of fresh baked bread and meats cooking on a grill. The lighting is muted and the shelves are decorated nicely with the boxes and cans stacked in interesting ways. You’d probably feel pretty good about buying here, right?
Ok, here’s another scenario. You go to a meeting with some of the people that you’d like to do business with. You come to the meeting dressed in ragged blue jeans and an old stained t-shirt. During the meeting, your phone keeps ringing and you keep answering it. You’re not paying attention to what’s being said in the meeting are you? When you’re not talking on the phone, you’re doodling. Again, you’re not really paying attention are you? What about if you go to that same meeting dressed in a suit, your hair combed neatly and your attention level at full force. You listen to everything that the potential clients tell you and you ask them questions about what they’re saying. Which “you” is the client going to hire?
Are you getting the picture? These are all part of marketing. Here’s another one. You want to do a direct mail piece that you’re sending to 100 people. You’ve gotten the letter designed, typeset and you’re ready to go. Each letter is personally addressed to the person it’s being sent to. This letter then gets put into a hand addressed envelope. What happens if you give this work to your 10 year old son, who stuffs them while watching TV? They get folded awkwardly, put into the wrong envelope, and thoroughly messed up. Is that good for business? Is the client going to want to hire you? I’m betting not.
As I’ve said before, you can make the best widget in the world, but if your potential customers don’t see it as having value, it’s not going to sell and you’re soon to be out of business. Image, attitude, and professionalism – they all make the company. And when you think about getting out there and “selling” your wares, stop and think about what the customer sees, as well as what they get in the end. It could make a lot of difference!
If you’re like me, you’ve spent time over the summer months, relaxing a bit – maybe taking time off from work to enjoy being with the family or just slowing the pace down a bit. But now that there’s a briskness to the air in the mornings, I know I need to get my mind and body remotivated and ready to start marketing my services.
But how do you even begin to start? I want people to call my phone and tell me they’ve got work for me. But how do I get them to do that? But what is marketing anyway? Is it your business card? Your logo? An ad in the newspaper? It’s all those things. Marketing is whatever you do that convinces someone to buy what you’re selling. That includes things like the look of your store, or office; the way you dress when you’re working (image); your business card; your ads; your logo – anything that tells the potential customer that what you have is what they want. Marketing includes PR and sales as well. It’s a big pot isn’t it?
Make sense? Sure it does. Think about how you buy things. For instance, you want to buy some groceries. You go into a grocery store and it’s really old and dirty. There’s broken glass lying on the floor and food that’s rotted. Bugs are flying around it and a bad smell is floating in the air. Are you going to buy the groceries you came in for? I sure wouldn’t. I’d get out of there as fast as I could. Wouldn’t you? They’re not doing a very good job of marketing are they? Now, you go into a grocery store that is shiny and new. The smells are of fresh baked bread and meats cooking on a grill. The lighting is muted and the shelves are decorated nicely with the boxes and cans stacked in interesting ways. You’d probably feel pretty good about buying here, right?
Ok, here’s another scenario. You go to a meeting with some of the people that you’d like to do business with. You come to the meeting dressed in ragged blue jeans and an old stained t-shirt. During the meeting, your phone keeps ringing and you keep answering it. You’re not paying attention to what’s being said in the meeting are you? When you’re not talking on the phone, you’re doodling. Again, you’re not really paying attention are you? What about if you go to that same meeting dressed in a suit, your hair combed neatly and your attention level at full force. You listen to everything that the potential clients tell you and you ask them questions about what they’re saying. Which “you” is the client going to hire?
Are you getting the picture? These are all part of marketing. Here’s another one. You want to do a direct mail piece that you’re sending to 100 people. You’ve gotten the letter designed, typeset and you’re ready to go. Each letter is personally addressed to the person it’s being sent to. This letter then gets put into a hand addressed envelope. What happens if you give this work to your 10 year old son, who stuffs them while watching TV? They get folded awkwardly, put into the wrong envelope, and thoroughly messed up. Is that good for business? Is the client going to want to hire you? I’m betting not.
As I’ve said before, you can make the best widget in the world, but if your potential customers don’t see it as having value, it’s not going to sell and you’re soon to be out of business. Image, attitude, and professionalism – they all make the company. And when you think about getting out there and “selling” your wares, stop and think about what the customer sees, as well as what they get in the end. It could make a lot of difference!
Wednesday, August 20, 2008
Work Place Initiative -- A New Organization
Has your business survived the start-up phase? Are you ready to move to the next level? Are you ready to work smarter – not harder – to grow your business? And do you want the support and guidance of people in the same boat as you?
The purpose and mission of the Initiative is to provide effective business growth strategies to small and medium sized businesses through networking, educational forums and peer support. The focus is on owners and managers of businesses that have been in business for more than one year and have reached a level of growth where they need help getting to the next level.
One aspect of the Initiative, Insight, is an Advisory Board -- a group of professionals whose knowledge, skills and/or influence offer input and advice pertaining to a specific goal or objective.
Through the sharing of thoughts and goals with a small group of respected advisors, businesses involved in Insight learn how to put first things first, optimize their capability and widen their circle of influence. They find win/win situations while developing an abundance mentality.
The other part of the Initiative is monthly networking and educational forums where experts in their field present information on topics of interest to small business owners and managers. Areas such as health insurance, marketing, management and more are all envisioned to be on the agenda in the coming months.
MEMBERSHIP INCLUDES:
Membership Costs:
Annual -- $75.00
Roundtable Discussions (Insight):
Groups of no more than 6 members gather on a weekly basis to discuss issues of concern to themselves and other members of the group.
Shared Office Space:
Use of The Work Place conference room and computer/printer/Internet access (no rental on room; reduced charges on equipment)
Monthly Networking Meetings:
Provide a business networking environment where members and non-members can meet and greet each other (non-members pay entrance fees).
Access to Member Forums, Blogs and Articles
The purpose and mission of the Initiative is to provide effective business growth strategies to small and medium sized businesses through networking, educational forums and peer support. The focus is on owners and managers of businesses that have been in business for more than one year and have reached a level of growth where they need help getting to the next level.
One aspect of the Initiative, Insight, is an Advisory Board -- a group of professionals whose knowledge, skills and/or influence offer input and advice pertaining to a specific goal or objective.
Through the sharing of thoughts and goals with a small group of respected advisors, businesses involved in Insight learn how to put first things first, optimize their capability and widen their circle of influence. They find win/win situations while developing an abundance mentality.
The other part of the Initiative is monthly networking and educational forums where experts in their field present information on topics of interest to small business owners and managers. Areas such as health insurance, marketing, management and more are all envisioned to be on the agenda in the coming months.
MEMBERSHIP INCLUDES:
Membership Costs:
Annual -- $75.00
Roundtable Discussions (Insight):
Groups of no more than 6 members gather on a weekly basis to discuss issues of concern to themselves and other members of the group.
Shared Office Space:
Use of The Work Place conference room and computer/printer/Internet access (no rental on room; reduced charges on equipment)
Monthly Networking Meetings:
Provide a business networking environment where members and non-members can meet and greet each other (non-members pay entrance fees).
Access to Member Forums, Blogs and Articles
Subscribe to:
Posts (Atom)
